Learning Again

I'm reading The Tipping Point by Malcolm Gladwell, and I must say I am quite intrigued. As a person passionate about the implementation of new ideas, the insights regarding how word-of-mouth epidemics spread is fascinating. And since the ideas with which I'm currently working are my own, I can hardly put the book down. We'll wait to consider the implications to my business plan, but it seems there will be quite a few. It's refreshing for a constant reader like myself to come across something so personally pertinent.